Chef Woo Jung-wook has aspired to expand the understanding of hansik (Korean food) so people could enjoy it with modern and casual sensibilities. She draws inspiration from everything she listens to and experiences, and relentlessly pursues bridging the tradition and the present with her sophisticated and innovative interpretation of hansik, transporting those to her brands and menus. Woo’s various hansik brands present familiar but original, traditional yet modern contemporary hansik.
